Tag: mobile advertising

Digital advertising in South Africa is on the rise, driven by business-oriented trends. The annual report, conducted in partnership with PwC, seeks to accurately measure the total revenue generated by domestic online media, including mobile advertising. While we have witnessed how the digital ecosystem has become a lot more creative, driving performance and connecting with audiences to build trust, the power of generative artificial intelligence (AI), retail media and social communities continue to provide opportunities for marketers and business growth alike.

The world of digital marketing is in a state of upheaval. With everyone from government policymakers to independent web browsers changing and updating privacy policies, businesses are faced with a digital advertising minefield.

As we tackle new COVID-19 variants and witness increasing levels of lockdown still unfolding around the world, the promise of a vaccine has not yet dulled the relentless and destructive march of the Coronavirus, upending many industries.

If trust is the most important currency in modern business, then data is the gold that underpins that currency. Organisations that operate on incomplete, inaccurate or disparate data will find it impossible to consistently build and maintain trust with customers, partners and employees.