Tag: Moagi Bodibe
How to build brand relevance in the metaverse
Once brushed off as an imaginary world, today's metaverse is no longer just a fantasy but a space ripe with potential. The global metaverse market is expected to increase to USD 678.8 billion by 2030, with the Asia Pacific (APAC) region rising as a bright spot. The reason for this growth is apparent – the technology upon which the metaverse is built is quickly adopted, and features such as non-fungible tokens (NFTs), blockchain and decentralised autonomous organisations (DAOs) have crept into mainstream consciousness.
Decluttered marketing that delivers data-driven experiences
The fact that 57% of marketing executives admit they often don’t have the data to understand customers or anticipate their needs is an existential problem. No matter the industry, customer data and insights are vital to helping deliver meaningful experiences, create strong engagement and achieve customer satisfaction.
