Tag: Mediamark
Driving sales through simplicity and saving time in the process
Spending the past two years in a pandemic-state has not only changed the face of the media landscape but has meant that the media sales industry has had to evolve to remain relevant. There is a vast amount of information around the expanding media landscape that one might feel overwhelmed by the torrent of changing advertiser needs.
Market mobile for Africa!
Mobile is outpacing traditional marketing channels. It is happening now! Should marketers adopt this medium?
Given the mobile phone’s central role in people’s lives, it’s worth asking whether brands and agencies in Africa are investing enough in mobile advertising and marketing.
