Tag: media spend
Measurable gamification to reward most engaged customer
As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting ways to communicate and engage with consumers and provide authentic and personalised experiences that demonstrate the value a brand has placed on each customer.
Of course you should cut your marketing budget
Beware of the marketing experts who warn you not to cut your marketing budget, with their perennial slogan, 'cutting your budget would be an overreaction that could be costly to your company in the long run'.
