Tag: media monitoring

Brands taking communications entirely in-house may see short-term financial benefits, but long-term drawbacks are significant. The communications agency I have led for almost eight years is unusual in retaining clients for extended periods. Occasionally, we lose an account.

One of the most common social anxiety disorders is the fear of public speaking, or glossophobia. Most people would probably rather go head-to-head with a shark in the ocean than have to stand up and speak in front of 100 people in a room. Consequently, media interviews can be scary to navigate, but it is important to conquer your fears and ensure you get the most out of them when they do come around.

Businesses don’t always have to spend a fortune on advertising to gain exposure in the media during this critical period of lockdown and in future, public relations (PR) can help you drive your key messages and brand on a tight budget. Businesses with limited budgets can capitalise on the lockdown period, and the future, through cost-effective PR and media relations campaigns.