Tag: marketingstrategy
Programmatic advertising – how much waste are you buying?
A piece landed in my feed recently that stopped me mid-scroll. Michael Farmer, a veteran advertising strategist, recently published a devastating analysis called Madison Avenue Media Madness. It examines what digital advertising has actually done to the world's biggest brands over the past 15 years.
Future advertising models – lessons from the US to SA
Following a recent trip to the West Coast of the USA. My experiences in the advertising industry there inspired me to explore what could elevate the South African approach. The goal is to make our industry a world leader in advertising.
