Tag: marketing goal
Making newsletters pack more punch
Whatever your marketing goals, newsletters are an excellent way to gain and retain customers, or convert existing subscribers into customers. Do you have a newsletter strategy in place? If not, it’s time to consider the power of a well-planned marketing email newsletter.
Focus on verified end results, not just platform metrics
Meta – the owner of Facebook, WhatsApp and Instagram – and Google tower over the digital advertising landscape. Given their dominant position, it’s understandable that they attract criticism from consumers, regulators and businesses for everything from how they manage fake news and hate speech to their stance on data privacy.
Don’t get trapped in the minutiae of measurement
One of the great things about digital marketing is the ability to track and measure all your efforts across all channels and in immense detail. It is also one of the dangers. Marketing leaders should be wary of a bottom-up approach to measurement, which could leave them with a skewed view of their efforts - often at the expense of business performance.
