Tag: marketing activity

In a recent decision by the Advertising Regulatory Board against FlySafair, the board found that compliance with COVID-19 regulations extends to 'make-believe' marketing initiatives such as advertisements or commercials. The COVID-19 pandemic has had a devastating impact on many businesses, which have been irreparably harmed by the lockdown restrictions.

Beware of the marketing experts who warn you not to cut your marketing budget, with their perennial slogan, 'cutting your budget would be an overreaction that could be costly to your company in the long run'.