Tag: market research

It is no secret to everyday consumers and industry professionals that South Africa’s retail industry has faced many obstacles throughout the years. Between the rise in load shedding hours, the extended economic effects of the COVID-19 pandemic, poor infrastructure, inflation, constrained consumer spending and unemployment, SA’s retail giants have certainly had to overcome some tough challenges.

Determining the right amount of funding a business needs is a common challenge for many small and medium enterprises (SMEs). This is due to several reasons or practical challenges. To begin with, no business is the same. Funding requirements and the use of credit will vary based on business life stage (start, run or grow), operating cycles, growth plans, industry, and market conditions

For the past decade, Arthur Goldstuck has had a front-row seat to witness the remarkable rise of artificial intelligence (AI) across all sectors of business and society. As generative AI becomes a household phrase and sparks hopes and fears of machines augmenting or replacing human beings, this guide offers an invaluable overview of the past, present and future of AI.

In the wake of the COVID-19 pandemic, our world has witnessed a digital revolution that has transformed the way we connect, communicate, and conduct business. In the increasingly virtual world we live in, exhibitions are more important than ever for the hospitality sector.

We recently marked the 10-year milestone of Instagram, a platform that has profoundly shaped and, some might argue, even birthed the concept of influencer marketing that at its core is about fostering authentic relationships and real connections with brands.

If you want to improve your brand’s visibility and promote your products or services, don’t make them the centrepiece of your marketing strategy. That’s right, the time for traditional, product or service-focused marketing is over. It has, in fact, been a no-go zone for a long time.

Leaked documents detailing the forthcoming launch of ‘Project Fela’ – a new marketplace with its own membership programme owned by Amazon – has prompted much industry speculation and debate around the role that competition plays in sector development.

COVID-19 vaccine rollouts worldwide have triggered the reboot of delayed expansion plans. Expansion into a new country will challenge the efficiency of a company’s existing delivery process. The winners in the global expansion race will be able to adjust products, prices and distribution channels according to local preferences.

KIA Corporation claimed a Guinness World Record in early 2021, and it had nothing to do with cars. The 303 drones used to etch the carmaker’s new logo (a movement from the classic red logo in a circle to a clean, crisp, and progressive monochrome logo) in Seoul’s night sky were loaded with fireworks. Once ignited, the drones made KIA the unlikely holder of the record for the ‘most unmanned aerial vehicles launching fireworks simultaneously’.

Imagine you are going for a weekend away…you’ve Googled how to get there and what to do, you’ve Uber’d a car to the airport...