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Both have a role in reducing unemployment and contributing to a sustainable society. Back in May, News24.com columnist Mpumelelo Mkhabela implored President Cyril Ramaphosa to 'make job creators the most important people in the country'. In his piece, Mkhabela called unemployment a 'national emergency', and begs that the entire country – especially those in government departments – cultivate a mindset that focuses on the importance of job creation.