Tag: loyalty programme

South Africans welcome the StatsSA announcement that inflation has fallen to 3.8%, the lowest since March 2021. However, this decrease will not necessarily lead to immediate price reductions. As a result, consumers will keep searching for specials, loyalty programmes, and discounts. These strategies help them stretch their money further.

Valentine’s Day is around the corner and it’s a special day to celebrate and show love to our loved ones. As rewarding spoiling your loved ones may be, it doesn’t mean you should break the bank, more so if you didn’t budget and plan for it.

Affordability is a prime concern for many when it comes to choosing the right medical aid plan. Medical inflation consistently outpaces general inflation, so year after year employees need to balance coverage and cost.

In the wake of the rapidly evolving digital landscape, retailers are continuously confronted with a myriad of software solutions. Implementing these systems often requires a considerable investment of resources, frequently resulting in a patchwork of fragmented systems and siloed operations.

In recent years, South Africa has embraced the global phenomenon of Black Friday. While, for businesses in this country, it's tempting to focus solely on the immediate potential that this flurry of buying activity presents, small and medium enterprise (SME) should take a much longer-term view of Black Friday, understanding its real potential to underpin long-term growth.

Formal retailers in South Africa are losing billions in annual sales because of a disconnect between the customer touchpoint mix that they prioritise and those that their customers prefer. This is one of the key findings of a big data research study that was conducted on our behalf.

Business travel is an art that demands attention to detail. Ensuring a comfortable and hassle-free stay begins right when you start booking your hotel room. Yet, many critical factors are frequently overlooked.

During its formative years, blockchain technology became synonymous with the advent of cryptocurrency. Today, its use cases have transcended the world of finance, expanding into sectors such as retail. In Africa, its application in payment technology has demonstrated blockchain’s ability to revolutionise several touchpoints from supply chain to final sale.

Business travellers are adding a leisure component to their trips, as a way to have a holiday whilst working. It also presents a great opportunity for property managers to provide a memorable experience or encourage travellers to join their loyalty programmes, both of which will drive returning customers.

Most of a company’s business comes from existing customers. Keeping those customers loyal to the brand at a time when there are so many alternatives to choose from is something every organisation is struggling with. Considering that 80% of customers are willing to pay more for a better experience, it seems that the solution is staring business leaders in the face.