Tag: live streaming

For decades, television was the heavyweight of media spend. If you wanted mass reach, you bought primetime TV. Simple. However, audiences no longer consume video in the same way. The living room screen is still central. Yet, it is now connected, streaming, and personalised. This shift is pulling advertising budgets in a new direction.

At some point during your daily internet and social media trawl, you will probably have encountered the term “eSIM.” You would not be wrong to think the name sounds a bit techy. It most definitely is, as it stands for “Embedded Subscriber Identity Module". That’s a mouthful. Chances are, if you are scrolling your newsfeed for something light after a hard day, you would skip it.

Since emerging from the grips of the COVID-19 pandemic, various industries across Africa have rebounded relatively well after having to undergo a process of reinvention. Across the continent, key multibillion dollar industries are navigating new challenges to meet consumer needs and retain a strong customer base. For Africa’s entertainment and media (E&M) industry, 2022 was a challenging year.

From video games and live streaming, to advertising and internet consumption, we looked at where consumers are spending their time and money in the latest industry insights from the Africa Entertainment and Media Outlook 2022-2026.

Brands across the globe are slowly but surely coming to terms with a world in the midst of COVID-19. Doing so has resulted in major campaigns being placed on ice or pivoted to a digital execution. The latter has significantly increased as brands used the opportunity to talk to their target audience online.