Tag: lead generation

Disruption and increased efficiency, at an almost exponential scale, are changing the very foundations of economies. Technology businesses face as much opportunity as they do competition. As a consequence, technology companies need a strong public relations (PR) strategy. This strategy should boost awareness, differentiate, and amplify their credibility. However, choosing the right PR agency is crucial. In an industry as dynamic as tech, businesses should engage specialists. It’s not easy to choose an agency. 

In the dynamic world of digital marketing, generating quality leads is the lifeblood of any successful campaign. As a digital marketer, your ability to generate leads effectively can add massive value to your client’s business. To help you achieve this there are four proven strategies to supercharge your lead generation efforts.

More South African businesses than ever before are looking to globalise as they seek to take advantage of our country’s competitive currency, optimal time zone and low cost environment. In fact, South Africa's Business Process Outsourcing (BPO) sector experienced an average compound annual growth rate of around 25% between 2015 and 2021, according to a recent report published by Business Process Enabling South Africa (BPESA).

Meta – the owner of Facebook, WhatsApp and Instagram – and Google tower over the digital advertising landscape. Given their dominant position, it’s understandable that they attract criticism from consumers, regulators and businesses for everything from how they manage fake news and hate speech to their stance on data privacy.