Tag: key performance indicator (KPI)

Today’s marketers, particularly those working with SMEs, are finding that long-term gains often disappear in the pursuit of undefined "vanity metrics". These metrics are not moving the needle in ways that align with real returns on investment. The world has changed. As a result, marketing must change, too.

The work environment of today looks very different to that of a few years ago, with the office-bound approach of the pre-COVID-19 era having given way to a more flexible, hybrid approach. Workers today mix autonomy with teamwork as they travel between home and business. While this offers flexibility and access to larger talent pools, it disrupts one of HR's fundamental procedures – performance management.

Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both online and offline. Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like "click here" or "buy now"– ignore the myriad influences on the consumer journey.

The terms automation and Artificial Intelligence (AI) have become synonymous with each other in recent times and are often used interchangeably. This can make the concept of automation seem overwhelming to some businesses that are not yet in a stage of their digitalisation journey where AI would be practical or beneficial.

Despite AI’s incredible advances, human connection rooted in empathy and proficiency to address and exceed customers’ needs is irreplaceable. No matter where you look, someone, somewhere is discussing artificial intelligence (AI) right now.

In the healthcare landscape, innovation reigns supreme. However, despite the joint efforts of vendors and partners to deliver exceptional service and solutions, the industry continues to grapple with resource shortages. In 2022, we commissioned a survey to assess the significance of innovation among healthcare players.

In today's fast-paced work environment, employee productivity is a critical component of organisational success. To ensure optimal performance, employers often resort to various productivity tools, which range from time-tracking software to project management applications.

Remuneration committees have an onerous task of navigating one of the most contentious issues in almost any company – that of setting remuneration for executives and more recently overseeing the remuneration of the workers.

Automation is complex – especially in the manufacturing industry. Will the automation trend continue to accelerate? The adoption of automation is one of the unexpected game-changers that the COVID-19 pandemic has accelerated in manufacturing. The impact is nowhere more robust than on the shop floor.

In today’s fast moving, quick changing, increasingly competitive business environment, good enough is no longer good enough. Manufacturers must achieve enterprise-wide visibility, total collaborate, agility and flexibility to respond to a changing market and grow.