Tag: JanDirk Engelbrecht

While email marketers are facing a growing number of obstacles when looking to send out emails at scale, some email service providers are actively pursuing the implementation of multiple solutions which can help ensure that emails reach their intended recipients and that improved analytics allow for better campaign refinements that drive what ultimately matters to the business - sales and retention.

To leverage data and automated communications, marketers have to embrace responsible personalisation. With consumers and businesses alike becoming ever more dependent on digital products, services and partnerships, our digital footprints are growing exponentially.