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AI insights from unstructured data – transforming CX

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Every organisation is working to harness artificial intelligence (AI) to improve sales and customer service experiences. However, great AI relies on data. Traditionally, companies have used structured data, such as rows and columns, often from customer relationship management (CRM) applications.

How digitisation made a leading church archive more accessible

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The Dutch Reformed (DR) Church Archive in South Africa is home to records from all synods, presbyteries, and congregations countrywide, as well as a sizeable collection of theses and dissertations, journals, pamphlets, and reference works.

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