Tag: impulse buying

South Africans welcome the StatsSA announcement that inflation has fallen to 3.8%, the lowest since March 2021. However, this decrease will not necessarily lead to immediate price reductions. As a result, consumers will keep searching for specials, loyalty programmes, and discounts. These strategies help them stretch their money further.

The Festive Season is a time when most South Africans, like the rest of the world, will be looking to spoil their loved ones by purchasing them gifts. Over the past few years, South Africans have been lucky enough to be able to take advantage of the discounts that are offered on Black Friday (the last Friday in November) and Cyber Monday (the Monday immediately following Black Friday).

This year, Black Friday will fall on 26 November. As has been the trend for the last few years, many retailers have already started offering discounts on goods since the beginning of the month. Last year (2020), many South Africans took to social media to lament their dissatisfaction with what many termed 'Black Friday scams'.