Tag: hyper-personalisation

Emerging technologies such as Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT) are transforming our personal and professional lives. These tech-driven and disruptive innovations are still in their early stages of development. However, they hold the potential to fundamentally reshape business, society and the global economy.

Forget outdated consumer demographics and marketing personas. Even knowing your customers’ names and preferences is no longer enough. According to a Marketing & Sales Practice report by McKinsey, 71% of consumers now expect personalisation. This expectation raises the bar for customer retention and engagement.

Clients today recognise that while convenience is easily replicable, delivering exceptional Customer eXperience (CX) through a genuine understanding of their unique business needs is irreplaceable. Client interaction and project management strategies are shifting dramatically toward hyper-personalisation, and businesses in the B2B space risk consistently falling short of meeting client expectations and client experiences, if they do not empower their teams effectively.

Digitalisation was a transformative trend sweeping across industries even before the global COVID-19 pandemic changed the way we work, shop and interact. Society's ongoing transition to smart and sustainable living leverages information and communication technologies (ICT) to improve the quality of life and unlock greater convenience. And ubiquitous and seamless access to digital services underpins this trend, with the digitalisation of banking a core enabler of the emerging smart economy.

This article by Kerryn Kohl, co-founder of 4thTalent, is about developing competence for the future world of work and is the first-part of a five-part series on the Future of Education run by the South African Institute of Chartered Accountants (SAICA).

The adoption of key technologies in the South African communication, media and technology (CMT) space, can unlock R182 billion in value for the industry, consumers and society at large by 2026, we found in recent study.

Terms like 'hyper personalisation' and 'micro moments' are more than just trendy buzzwords. Rather, they are important concepts set to disrupt and define digital marketing in 2020 and beyond. A closer look at these and other trends reveal where marketers need to be spending their time, effort and budget in the year ahead.

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and generally – everything they do. When presented with too many choices, many customers are likely to make poor decisions and disconnect with brands. When it comes to options, simplicity wins. Companies succeed when they cater to the individual customer and make it easier for them to consume what they want, how and when they want.