Tag: human desirability
The influence of pop culture on luxury fashion
Luxury fashion and pop culture have shared an inseparable bond for decades, and in 2023, two remarkable examples have captured the spotlight – namely Jane Birkin and Pharrell Williams. Celebrity collaborations result in limited-edition pieces that become highly sought-after collectors' items while adding to the celebrity’s legacy that they leave behind.
Demystifying strategic design – it’s not what you think it is
It’s tempting to be dismissive when you first hear about “strategic design” and think that it has all the hallmark characteristics of being an industry buzzword. What’s a buzzword? It’s an important-sounding technical word or phrase that is trotted out in sales pitches purely to impress regular people.
