Tag: Holocaust
BOOK REVIEW | The Tattooist of Auschwitz
The Tattooist of Auschwitz is based on the true story of Lale and Gita Sokolov, two Slovakian Jews who survived Auschwitz. When Lale, given the job of tattooing the prisoners, saw Gita waiting in line, it was love at first sight. In that moment he determined to keep them both alive. This is a story of hope and of courage.
AI and ethical creative writing
Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?