Tag: hard selling
Levelled lockdown: fresh opportunities for savvy OOH advertisers
Out-of-Home (OOH) advertising was one of the many casualties of the hard lockdown, with marketers understandably finding it hard to justify their spend in a time where everyone was required to stay at home. With the levelled lockdown commencing on 1 May, movement has gradually started to return to the outdoor arena, providing OOH media owners and advertisers with new hope.
