Tag: Guest experience (GX)
Opportunities and challenges of Artificial Intelligence in the hospitality industry
Global tourism has begun surpassing its pre-COVID-19 peak. South Africa remains a popular tourist destination with the hospitality sector contributing significantly to its gross domestic product (GDP). Competition in the hospitality industry is intensifying, making the marginal and not-so-marginal gains offered by artificial intelligence (AI) a vital consideration for any hospitality operator.
Uniting innovation, insights & strategy for guest-centric success
In an era dominated by technology and data, the hospitality industry stands at the crossroads of transformation. Leveraging data and embracing digital innovations are becoming imperative for hotels to deliver exceptional guest experiences and stay competitive.
The key role that technology plays in revitalising the hospitality industry
Pre-COVID-19, travel and tourism contributed 6.9% to South Africa’s gross domestic product, declining to 3.7% in 2020. Similarly, the number of jobs created by the sector dropped by 32.4% from 1.5 million to 987,000. It was, according to Statistics SA, bigger than agriculture, utilities and construction.
