Tag: Grey Advertising Africa
The 5Gee-whizz factor
5G is fast. Really, really fast. Its millimetre wave spectrum can achieve up to 2 gigs a second. That is gee-whizz fast. Most of us have also figured out that it probably won’t be weaponised like the seizure-inducing McGuffin that acted as the plot device for the latest iteration of Charlie’s Angels.
Consumer-centred brands in times of crises
COVID-19 has brought about the notion of people working together for the greater good, rather than a world where people exist for their own survival. Humanity has been tasked with looking out for one other because what we do now has a ripple effect on others. In saying this, brands also have the responsibility to consider more than just their businesses but also their communities, cities, people and every element that they directly and indirectly impact.
Partnerships can help brands combat COVID-19
During this time of uncertainty, consumers are looking to brands because they are intrinsic to every sphere of a consumer’s life. With this life-changing event being faced globally, many economies are suffering a downturn, which has a ripple effect on consumer spend and, therefore, on brands.
COVID-19: we have one superpower that can save us
The act of creation is a human being’s primal superpower. We don’t fly, and yet we do. We made that possible. We don’t breathe underwater, and yet we do. We can’t walk on the moon and yet we have. We can’t deflect the coronavirus and yet I have every faith we will.
