Tag: Gordon Wilson
Building long-term channel loyalty – the method behind the magic
Channel partners loyal to your business are the ultimate partners. They willingly and passionately advocate for your brands and products over the many others that they sell, even when there are many competitors vying for their attention and support. That kind of personal and professional endorsement is pure gold.
Data as detective – showing you things you otherwise wouldn’t see
Data is full of hidden clues. If you can find them, you can use them to solve difficult business challenges. Detectives solve mysteries, and business is full of them. For example, you may know who your best channel partners are, but do you know exactly what makes them the best? Can you replicate their success across other partners? Are there early warning signs that a once-loyal partner is drifting away?
Motor industry sales incentive design challenges
Designing sales incentive programs for the motor retail industry - whether for your own sales force or a channel partner - presents several unique challenges due to the complexity and variability of the market. It’s a task requiring specialised skills and expertise in incentive and technology design that few businesses have in-house for either the development or ongoing management thereof.
