Tag: Google search

Getting Google’s “AI Overviews” to highlight your site comes down to three things: the organic strength of your website, the way you label your page and the way you structure your copy. Did you feel that was an abrupt start to an article? Well, buckle up. That style mirrors the kind of writing Google’s AI Overviews might favour.

Marketers know that a customer’s journey from their first exposure to the brand to a conversion event will generally involve a number of touchpoints along the way. The trick is to be able to understand the role that each of these channels and touchpoints played in the desired outcome of the customer making a final purchase.

If you’re running a local retail or services business, you will know about the importance of local search. Consumers often search the web for products or services near them when they’re close to making a purchase, and you need to be there to close the deal.

Have you ever done a Google search on yourself? Most people have and if your friends and family are active online and on social media platforms, someone at some stage has probably recommended to you that you do such a search and check.

While online isn’t threatening the brick-and-mortar retailers too much as yet, traditional retailers must use digital to innovate their business and remain relevant.