Tag: Google My Business (GMB)

Proper online reputation management is a must in today’s ever-evolving digital world and you can very easily make or break your brand in cyberspace. It’s been about 16 years since “Google” was added as a verb to the Oxford English dictionary. It was a significant addition to the lexicon, describing an activity that has come to define what’s now become the most basic method of verifying individuals, brands and organisations.

You’ve built a website for your small business, and you’re justifiably proud of how professional it looks, how well it tells your brand story, and how wonderfully it showcases your products and services. Now, the next step is to get as many people as possible to visit it so that you can start engaging with them and grow your business.

If you’re running a local retail or services business, you will know about the importance of local search. Consumers often search the web for products or services near them when they’re close to making a purchase, and you need to be there to close the deal.