Tag: Generation X
Creating the packaging secret sauce for consumers
Imagine you had a time machine. But instead of a Delorean, it was an old-school Opel Corsa. If you stepped into a supermarket in 1999, you would notice bold, no-nonsense branding, straightforward labels and packaging that did the job without much fuss.
Optimising employee benefits for a multi-generational workforce
Different life stages mean employees have different needs which require focused attention. Most companies in SA are feeling the pinch of a skills shortage. In the battle for talent, optimising benefits is an important lever that many organisations can do more with.
Keeping a workforce happy on the move – from baby boomers...
For the first time in history, there are five generations in the workplace. From Generation Z (Gen Z) to the silent generation, the diversity of life stages is the most complicated it's been in history. In the same way that corporate culture and policies are evolving to stamp out issues like the “wage gap”, organisations need to address the issues created by the “age gap”.
Cross-generational collaboration – embrace the generation gap for success
I find it interesting to learn about the different perspectives that each generation has on the generational divide. As a member of the baby boomer generation, I remember living through the "generation gap" of the 1960s and early 1970s, where there was much turmoil, anguish, and misunderstanding caused by the length of hair gap between fathers and sons, not to mention the business of burning bras, which divided mothers and daughters.
How to communicate with different generations via email
There are 3.9 billion email users in the world, across every generation. But, while every generation uses it, some use it differently to others. How can you customise your emails, so they connect with the generation you’re talking to?
Generational workplace collaboration
Each and every working environment is different and this can be challenging to navigate – particularly when different generations have to work together. This is because each generation has its own way of working and typically believes that their way of working is better.
Embracing workforce transformation in a digital world
Workforce transformation affects all aspects of business and companies must plan for the impact it is having and will continue to have on operations. The evolving business landscape means companies must start thinking now about the skills they need for the future.
An EVP is essential to attract and retain new-world workers
Job security remains the number one reason people of all ages and levels of employment across all industries stay at their company. This is according to the 2019 Global Talent Trends Report recently released by Mercer. But we know that it’s more than just the paycheck that keeps talent loyal to an organisation.
Connected consumers are connected travellers
It would be a mistake to distinguish a traveller as having separate personal and corporate travel profiles when digitisation has ensured that the travel expectations and decision-making, whether travelling for business or pleasure, are largely one and the same.
PODCAST | The risk of millennials in the workplace
PODCAST
An interview with Alex Roberts, Regional Director, Sales and Operations, and Jessica Knight, Strategic Manager Product & Channel, CURA Software Solutions, and Dr Ivor Blumenthal,...

































