Tag: Garon Campbell

Most editors recognise this pattern, even if they rarely call it out directly. The footage arrives, and the first assembly begins. Somewhere during the early cuts, it becomes clear that something is not working as expected. The pacing feels slightly off. The tone does not fully land. Moreover, a scene that looked convincing on paper struggles to hold together on screen.

Artificial Intelligence (AI) is everywhere, but understanding is scarce. The challenge lies in a lack of context, capacity and people who know how to use AI not just to create content, but to create impact. This is central to supporting Africa’s creative boom.