Tag: free delivery

Leaked documents detailing the forthcoming launch of ‘Project Fela’ – a new marketplace with its own membership programme owned by Amazon – has prompted much industry speculation and debate around the role that competition plays in sector development.

Free delivery has been the most powerful drawcard for retailers to attract customers to their online stores and undoubtedly, the most successful online marketing tool ever devised for ecommerce. However, this is changing, retailers are starting to offer faster deliveries to attract customers to their online store and this poses a different set of cost challenges.