Tag: food safety

Four years after a seemingly ordinary dinner ended in emergency surgery, the Western Cape High Court has served up a stern warning to the hospitality industry. If a hazardous object reaches a diner’s plate, negligence may be inferred unless the restaurant can prove otherwise.

Infrastructure has been named a top priority for South Africa over the next few years as we seek to bounce back from global economic shocks such as the pandemic and war in Ukraine and refocus attention on promoting socio-economic development. 

The Sunday Times bestseller and as featured on the trending Netflix show You Are What You Eat. Live better for longer with this ultimate guide to longevity from the bestselling author of How Not to Die. We all want to stay healthy as we age but, with so many different claims out there, it can be hard to know the best advice to follow.

Simply put, consumers must be able to trust the food they buy. Quality control issues can easily and quickly lead to consumer dissatisfaction and negative sentiment towards a brand or product line. They may also lead to a costly product recall, or in the worst-case scenario, a consumer death and the massive destruction of brand value and reputation. 

From Absa to the SABC and this week, John Deere SSA’s rebranding - we often see the need for and impact of established brands choosing to differentiate themselves with a new brand name, visual identity, positioning and vision. Whether it’s to escape the past, or to catapult a brand into the future, creating a corporate image that attracts and connects with your customer, is key. But how do you know whether you need a rebrand?