Tag: Federated Learning of Cohorts (FLoC)
The end of third-party cookies – what businesses need to know
In a move to charter a 'course towards a more privacy-first web', Google announced plans to phase out third-party cookies in their Chrome browser by mid-2023. This comes as part of their broader Privacy Sandbox initiative launched in 2019 and has led businesses to speculate about the future of digital advertising.
