Tag: experience economy
Brands need to tap into the ‘experience economy’ for sales growth
The prospect of another year of lack-lustre growth presents forward-thinking business leaders with the perfect reason to tap into the ‘experience economy’. The country’s lackadaisical approach to customer experience is a glaring gap that could deliver tangible results if properly filled.
Intelligent Enterprises make the Experience Economy click with consumers
Today’s consumers are more informed than ever about their purchasing decisions. They are constantly connected, constantly searching for information, constantly sharing their brand experiences on social media and constantly demanding that their needs are instantly gratified.
