Tag: Everlytic

While email marketers are facing a growing number of obstacles when looking to send out emails at scale, some email service providers are actively pursuing the implementation of multiple solutions which can help ensure that emails reach their intended recipients and that improved analytics allow for better campaign refinements that drive what ultimately matters to the business - sales and retention.

Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want to know how you can up your email marketing game? Here are some email marketing best practice tips you can use to better your campaigns.

There are 3.9 billion email users in the world, across every generation. But, while every generation uses it, some use it differently to others. How can you customise your emails, so they connect with the generation you’re talking to?

To leverage data and automated communications, marketers have to embrace responsible personalisation. With consumers and businesses alike becoming ever more dependent on digital products, services and partnerships, our digital footprints are growing exponentially.