Tag: entertainment
Content marketing – king of the road to marketing success
If you want to improve your brand’s visibility and promote your products or services, don’t make them the centrepiece of your marketing strategy. That’s right, the time for traditional, product or service-focused marketing is over. It has, in fact, been a no-go zone for a long time.
REPORT | Despite the shifting needs of the youth, what they...
The 2022 Gen Next report reveals what feels like unprecedented chaos as an ongoing theme experienced by the youth of South Africa. Youth unemployment, a shrinking economy, load shedding, looting and lockdown restrictions are but several contentious issues the youth were dealing with when the research study was infield.
REPORT | Africa’s entertainment and media Industry has become more digital
From video games and live streaming, to advertising and internet consumption, we looked at where consumers are spending their time and money in the latest industry insights from the Africa Entertainment and Media Outlook 2022-2026.
The state of media inflation in South Africa
Inflation around the world is a hot topic as many countries struggle with increases in inflation on consumer goods. This has put a spotlight onto the 'cost of living' topic and how it affects inflation in the media industry.
Multichoice delivers steady margins despite content cost normalisation
MultiChoice Group (MCG, or the group), Africa’s leading entertainment company, delivered steady margins for the year ended 31 March 2022 (FY22). Reduced losses in the Rest of Africa (RoA), a rebound in advertising revenues and a continued focus on cost containment enabled us to absorb the R1.1 billion impact of a normalisation in content costs as live sport returned and we resumed our local content production post the COVID-19 lockdowns.
A 4-star luxury hotel opens in Khayelitsha
The Spade Boutique Hotel and Spa is a business expansion by prominent Cape Town based family, The Skaaps. Their impressive family business portfolio spans over 14 years in the Cape’s lifestyle and entertainment scene.
MultiChoice multiplies profits
Be careful of introducing bias into your investment decisions. You may have cancelled DSTV in favour of Netflix, but that doesn't mean everyone has done so. It reminds me of the Great Facebook Boycott of 2020, which was barely a pimple in Facebook's overall performance. It's really important to take emotions out of your investment decisions.
Today’s technology: how is it affecting tomorrow’s trading?
Technology is fundamentally changing our relationship with money. Fact. What we do for entertainment, how we get from point A to point B and even the most mundane routines such as grocery shopping are exponentially changing, on a daily basis. We are also seeing substantial changes in our relationship with money, specifically in the way we manage our money.
BOOK REVIEW | I Keep Learning – A memoir
Unathi takes us through some of the most memorable and career defining moments of her life. The book is a journey of the start of her career, marriage, family, friends and other influential people that she values the most and defines as valuable circles that influenced who she is today.
REPORT | Africa’s entertainment and media industry enters dynamic new wave...
Africa’s entertainment and media industry has entered a dynamic new phase - a third wave of convergence. The borders that once separated the entertainment and media (E&M), technology and telecommunications industries are blurring in the battle for the attention of the consumer in a world that is rapidly digitising.





























