Tag: editing
AI and ethical creative writing
Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?
Samsung’s Galaxy AI – Revolutionising the Business Smartphone Experience
In the ever-evolving landscape of technological innovation, Samsung's Galaxy Artificial Intelligence (AI) is emerging as a game-changer, redefining the smartphone experience for business professionals. This article explores how Galaxy AI is revolutionising the user's life at work, in the office, or in their business dealings, focusing on some of the key features that help deliver this.