Tag: e-sports
Entertainment and Media Outlook 2024 – 2028 report
The Africa’s entertainment and media industry is expected to outpace global growth in the next five years, driven by internet advertising and streaming services.
BOOK REVIEW | Guinness World Records 2025
This best-selling series celebrates the greatest achievements in videogaming by exploring the biggest-selling titles, the fastest speed runners, the most prolific collectors, the highest-earning e-sports stars and the most critically acclaimed developers.
The synergy of e-sports and education – destigmatizing gaming and unleashing...
E-sports, once dismissed as a frivolous pastime, has evolved into a dynamic intersection of entertainment, technology, and education. This transformation is not only reshaping perceptions but also providing significant benefits across educational levels.
Key developments in sport sponsorships
Nielsen Sports recently released a Commercial Trends Report that outlines the key global and local developments in sports for rights holders and brands. Increasing competition, fragmenting audiences, greater business sophistication and a proliferation of products are producing a variety of challenges and opportunities for rights holders and brands.
REPORT | Africa’s entertainment and media industry enters dynamic new wave...
Africa’s entertainment and media industry has entered a dynamic new phase - a third wave of convergence. The borders that once separated the entertainment and media (E&M), technology and telecommunications industries are blurring in the battle for the attention of the consumer in a world that is rapidly digitising.
