Tag: e-mail marketing

In the dynamic world of digital marketing, generating quality leads is the lifeblood of any successful campaign. As a digital marketer, your ability to generate leads effectively can add massive value to your client’s business. To help you achieve this there are four proven strategies to supercharge your lead generation efforts.

Whether you’ve been retrenched, and need to get your business idea off the ground as soon as possible, or you’re launching a side hustle to earn an additional income; existing online is key to your success. The internet is where customers go to search for products and services, read reviews, and spend their hard-earned cash.

While email marketers are facing a growing number of obstacles when looking to send out emails at scale, some email service providers are actively pursuing the implementation of multiple solutions which can help ensure that emails reach their intended recipients and that improved analytics allow for better campaign refinements that drive what ultimately matters to the business - sales and retention.

Email marketing is an excellent way to drive engagement and conversions. As a marketing channel, it also has the lowest cost per conversion. Want to know how you can up your email marketing game? Here are some email marketing best practice tips you can use to better your campaigns.

There are 3.9 billion email users in the world, across every generation. But, while every generation uses it, some use it differently to others. How can you customise your emails, so they connect with the generation you’re talking to?

With the commencement date of the Protection of Personal Information Act 4 of 2013 (POPIA) of 1 July 2021 fast approaching, businesses should be reviewing their use of personal information to determine if it complies with the Act. It is important to understand that any business that has employees, customers and suppliers must comply with POPIA when dealing with personal information.

All of us have witnessed immeasurable changes in 2020, with disruptions to the way we live our lives and do business. Customer communication is no exception. While business was already embracing digital, COVID-19 only accelerated this transformation. 

With the range of digital communication channels now available, the question of whether or not e-mail will become obsolete is relevant – but ICT and digital professionals believe that email will always continue to serve as a fast, simple, efficient and accurate means of communication.