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Tag: e-mail marketing

How to communicate with different generations via email

There are 3.9 billion email users in the world, across every generation. But, while every generation uses it, some use it differently to others. How can you customise your emails, so they connect with the generation you’re talking to?

Practical guide – POPIA 101

With the commencement date of the Protection of Personal Information Act 4 of 2013 (POPIA) of 1 July 2021 fast approaching, businesses should be reviewing their use of personal information to determine if it complies with the Act. It is important to understand that any business that has employees, customers and suppliers must comply with POPIA when dealing with personal information.

Ways in which customer communication changed in 2020

All of us have witnessed immeasurable changes in 2020, with disruptions to the way we live our lives and do business. Customer communication is no exception. While business was already embracing digital, COVID-19 only accelerated this transformation. 

The evolution of email to emerge as a marketing power tool

With the range of digital communication channels now available, the question of whether or not e-mail will become obsolete is relevant – but ICT and digital professionals believe that email will always continue to serve as a fast, simple, efficient and accurate means of communication.


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