Tag: Donvay Wegierski

Online shopping is prevalent due to the ease and convenience with which consumers can purchase goods or services. Consumer decisions to purchase branded goods or services range from the repute of the brand and whether there is an event taking place which is endorsed by or associated with the brand for example a major sporting event, to customer reviews.

Many companies have long engaged in Corporate Social Responsibility (CSR) programmes involving sustainability, ethics and social impact that aim to give back to society. South African business is no different and, now more than ever, CSR is a must have for businesses wanting to protect their brand during the COVID-19 pandemic. Perhaps, the real brand risk currently is for business not to act.

Brand owners take note. The movement to legalise the possession and consumption of cannabis is real. With the growing global trend to recognise cannabis as legal it can only be a matter of time until various other cannabis products will be legalised too.  

A trade mark adds significant value to your business and as a result can be desired by others. However if not used for a certain period, a trade mark can be vulnerable to cancellation for non-use.

The long awaited .AFRICA domain name extension will be available as of 3 April 2017 and will be managed by ZACR (ZA central registry).