Tag: domestic tourism

As South Africa begins the long journey towards recovery following the economic toll taken by COVID-19 and the associated lockdown, tourism remains a critical piece of the puzzle in helping stabilise and rebuild the economy.

Many companies will have to go into recovery mode once the lockdown and the restrictive measures that were put in place are officially lifted. With industries already burdened by the instability of our economy, many will have to look into ways that can help market and position their businesses as crucial entities to the masses.

One-liners and sweeping statements about the importance of tourism to the South African economy are not enough for the 2020 SONA. While the sector is undoubtedly one of the major contributors to the development of the economy, the Tourism Fund doesn’t have a lot of money in its coffers.