Tag: divergence
Neuromarketing and consumer engagement for packaging design
Every day you are bombarded with visual stimuli. Your breakfast, your emails, your social media feeds, and almost every item you interact with, blast your brain with imagery in an attempt to get attention. Your brain diverts all of it to the unconscious side, including that very expensive campaign-from-that-oh-so-trendy agency. Unless, of course, it triggers some sort of divergence, something visually disruptive that forces the conscious brain to process and investigate.
How much does a fall in GDP growth matter to corporate...
Our research explores the differing relationships between a country’s economy and the earnings growth of its stock market. Ongoing talk of the risk of recessions is prompting questions about the strength of the relationship between economic growth and corporate earnings.























