Tag: dissemination
Legal reforms needed to combat unauthorised image use
If your image (physical image, voice, signature, likeness, etc.) has been used without your consent for commercial purposes, especially in the absence of a contract, proving your case in court would be difficult because South African law does not recognise the existence of a distinct image right.
AI reporters – journalism school will never be the same again
The advent of AI reporters, as showcased by platforms such as NewsGPT.ai, has heralded a significant shift in the realm of journalism. As these technologies rise in prominence and capability, journalism schools across the globe are gearing up for a transformation unlike any before.
Repositioning a brand – unveiling the power of strategic transformation
In today's dynamic business landscape, repositioning has become increasingly significant for companies who want to maintain relevance, stay ahead of competitors, and adapt to evolving market demands. While "repositioning" and "rebranding" are often used interchangeably, understanding their distinctions is the key to unlocking the full potential of a brand's transformational journey.
