Tag: DigitalStrategy

There is a pattern emerging across boardrooms that is starting to look very familiar. Executives are excited about Artificial Intelligence (AI). Budgets are being allocated. Pilot projects are being launched. Early results are often promising. Yet, despite all this activity, very few organisations are seeing meaningful, enterprise-wide impact.

I speak to business owners every week. Many have been using Artificial Intelligence (AI) for marketing for months. However, they still cannot explain what it has done for their revenue. These businesses have content going out. They run ads. They stack subscriptions. Yet no system connects any of it. As a result, the AI stays busy. The business does not grow.