Tag: DigitalOutOfHome
DOOH is rewriting the rules of game day
As fans take the action beyond the stands, Digital Out-Of-Home (DOOH) gives brands a way to become part of the game-day experience. We all love the vibe of game day – everyone in their team jerseys, bars and restaurants pumping, the braai sizzling, the socials going off. Everybody is in a good mood and discussing tactics like they’re Rassie’s best friend. By the time the players walk on the field, the game has already been going on for hours.
Programmatic advertising – how much waste are you buying?
A piece landed in my feed recently that stopped me mid-scroll. Michael Farmer, a veteran advertising strategist, recently published a devastating analysis called Madison Avenue Media Madness. It examines what digital advertising has actually done to the world's biggest brands over the past 15 years.
