Tag: digitalisation

Thanks to digitalisation and the effective analysis of data, marketing continues to become more personalised and contextual. In fact, digital technologies enable companies to provide customers with relevant and quality experiences reflective of today’s real-time world. 

Government needs to take bold and rapid action to extricate the country from the economic quagmire in which it finds itself. The local economy is struggling to generate the growth needed to address high unemployment and inequality, as well as arrest the declining productivity that has eroded the country's global competitiveness.

As exponential, digital-driven technologies transform the 4th Industrial Revolution (4IR) from a buzzword into reality, the financial services sector - and insurance in particular - face massive disruption, it starts with a radical reimagining of the very model insurance has been built on since its origins in the 14th Century, and Africa is no exception.

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and generally – everything they do. When presented with too many choices, many customers are likely to make poor decisions and disconnect with brands. When it comes to options, simplicity wins. Companies succeed when they cater to the individual customer and make it easier for them to consume what they want, how and when they want.