Tag: DigitalAdvertising
Digital growth accelerates as human connection remains key
Digital growth is reshaping Africa’s Entertainment and Media (E&M) industry. It is creating new ways for audiences to discover, experience and engage with content. However, human connection remains at the heart of the industry’s future. Our Africa Entertainment and Media Outlook 2026–2030 shows how South Africa, Kenya and Nigeria are entering this next phase from different starting points.
DOOH is rewriting the rules of game day
As fans take the action beyond the stands, Digital Out-Of-Home (DOOH) gives brands a way to become part of the game-day experience. We all love the vibe of game day – everyone in their team jerseys, bars and restaurants pumping, the braai sizzling, the socials going off. Everybody is in a good mood and discussing tactics like they’re Rassie’s best friend. By the time the players walk on the field, the game has already been going on for hours.
