Tag: digital privacy

With our lives essentially transferred to the digital world since last year, keeping our digital space safe and secure has become more important than ever. Recognition of the importance of online privacy led to the growth of privacy-focused products, yet many people remain confused about what dangers the exposure of personal data may lead to.

For most brands and marketers, keeping ahead of an ever-evolving digital privacy landscape is a major challenge. Not only are governments and regulators constantly amending data protection laws, but digital platform companies also often change their rules to offer consumers better control over their data or, in a more cynical view, to tighten their control over the consumer data they hold within their walled gardens.