Tag: digital presence

From TikTok to Instagram, South Africans are increasingly exposed to posts claiming to offer financial tips. However, many blur the line between education and exploitation. As misinformation spreads, financial advisers have a clear opportunity: step in with the credibility, structure and ethics that the public is missing.

A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into this new terrain, our initial apprehension gave way to a profound realisation: AI wasn’t here to replace us; it was here to enhance our capabilities and extend our reach. 

Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate temptation for social status. Then came Newton's apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs' Apple, putting a powerful handheld window to the world in our palms - allowing us to seamlessly connect, purchase, and share our lifestyles like never before.

When engaging in online activities, one cannot ignore the inherent risks involved. Whether you’re accessing information, interacting with a company or buying a product or service, your data is being stored and then possibly shared with others.

Don’t ditch the digital or the innovation, just refine how security fits into the equation. The total number of internet users is expected to reach 5.3 billion by 2023 and the total number of devices and connections per person is anticipated to reach 3.6 globally by the same year, according to Statista.