Tag: Digital Out of Home (DOOH)

With programmatic advancements and a growing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry continues to evolve rapidly. These trends provide insight into what to expect in the coming year. In digital advertising, DOOH is proving to be a dynamic and engaging medium.

“He has all the attention span of a goldfish!” For ages, goldfish – known for their nine-second attention spans – have been used as a not-so-kind metaphor to describe someone who has a limited ability to focus on something at any given time.

Recently, there’ve been more than a few conversations that lament the knock that load shedding is having on the out of home (OOH) media industry, specifically digital out of home (DOOH). We’ve seen respected marketers and other media professionals postulate (rather irresponsibly, in my humble opinion) that the ongoing drive by media owners to ensure that screens stay on probably means that innovation and expansion have been put on ice.