Tag: digital engagement

The digital native culture and the rapid pace of technological advancements have triggered a revolution in the way we communicate, with the proliferation of online platforms and digital communication channels. It has brought about a significant transformation, leaving traditional forms of communication forever altered.

The stats speak for themselves. Firstly, there has been a 169% increase in online purchases from new or low-frequency online shoppers. Secondly, more than 80% of consumers who increased their omnichannel digital usage during the pandemic expect to continue with these.

The hybrid working model will likely become the new standard operating model for many organisations in various industries. However, there are still significant concerns to address before it is successful. Whether it is employee connectivity, access to back-end systems, and cybersecurity to name a few, companies must rethink how they approach this digitally-driven environment.

In an environment where everything is changing - the way we work, travel, meet and shop - the world of credit is adapting quickly. The pandemic isn’t the sole cause of this, as fintechs have been upending traditional banking models for years. Here’s what we see for next year.

I feel so grateful to have a career in technology: a career in which change has been the only constant, keeping every day exciting and relevant. Arguably, the biggest change I am seeing right now has less to do with actual technology, and more to do with culture.

With more and more of our world becoming digitally dominated, always-on and always connected, consumers literally have a world of choice when it comes to obtaining the products and services they need. Pricing is no longer a real point of differentiation, and the ability to deliver an excellent Customer Experience (CX) is more important than ever.

2018 was a tough year for South African businesses. Many organisations have faced closing their doors or reinventing themselves in order to remain in business. Now more than ever, companies need to differentiate themselves, and the most viable way to do this is through reorganisation around customers and their needs.

Digitisation has forever changed the consumer buying experience. The internet, once a simple tool to browse options and compare prices before consumers experienced and bought the product in a store, has now become the platform on which brands compete for share of mind and pocket.