Tag: digital channel

Still building campaigns around the same old audience segment? You’re not alone. Most marketers are doing the same. Not because it’s working, but because there hasn’t been a better or easier way to access fresh, high-quality audiences. For too long, audience buying has been fragmented. It has also been expensive and slow to scale. That is exactly what needs to change.

The growing trend of stokvels and the seasonal withdrawals during the festive season requires members to be vigilant and careful. Often, stokvels are formed at the start of the year to enable spending in December. As a result, we observe most withdrawals during this period.

The post-COVID-19 ‘new normal’ is radically different to life as we once knew it… your working environment has expanded beyond just the computer screen and office and it is possible to work virtually from anywhere as per the hybrid model. But there is a price to pay for this hybrid existence.

In a dynamic world dominated by digital interaction, the power of connection is undeniable. The modern business landscape demands a profound understanding of omnichannel conversations as a key player for success.

South African retailers have successfully driven positive consumer perceptions through special offers and affordable product promotions, but their customer service capabilities are leaving much to be desired. This is according to the South African Retail Sentiment Index, conducted by DataEQ in collaboration with us.

Small and Medium Enterprises (SMEs) play a significant role in the global economy and offer an untapped opportunity for Communications Service Providers (CSPs). As they emerge from the pandemic, SMEs have been spending more across a range of technologies, with spending on IT and digital services set to increase by 7.6% CAGR to reach $1.7 trillion by 2026.

The buzzwords for the past two years have been future-forward with all-encompassing terms like 'digital transformation', 'Artificial Intelligence (AI)' and 'blockchain', but 2023 brings with it a sobering reality.

Digitalisation was a transformative trend sweeping across industries even before the global COVID-19 pandemic changed the way we work, shop and interact. Society's ongoing transition to smart and sustainable living leverages information and communication technologies (ICT) to improve the quality of life and unlock greater convenience. And ubiquitous and seamless access to digital services underpins this trend, with the digitalisation of banking a core enabler of the emerging smart economy.

Our 2020 Global Entrepreneurship Survey found that entrepreneurs who had a website were less likely to close their businesses during COVID-19 lockdowns than those without one. We also discovered that those with a website were more optimistic about future growth, with 31 percent projecting growth of at least 50 percent versus only 23 percent of those without a website.